January 21, 2021
With its tagline—“Science can make this possible. Only you can make it real.”—the campaign emphasizes that, while the arrival of COVID-19 vaccines is good news, it won't make a difference if a majority of people don’t get them.
Though Pfizer and BioNTech have launched their own product, this unbranded educational effort is meant to raise awareness about all COVID-19 vaccines. The companies are working in conjunction with a broad group of trade associations that includes the American College of Emergency Physicians, American Nurses Association, National Black Nurses Association and the American Pharmacists Association.
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